Gone are the days when heroes take their time and establish themselves as a star of one particular genre. These days it is not about what you can do best, it is about what can make you famous and convert you into a celebrity overnight. That is what making many stars opting for mass characters, while some click, some fail despite many attempts.
A similar view was expressed by the successive hits film maker S S Rajamouli, sharing his thoughts with a film magazine recently in an interview he said that heroes craving for mass images have actually brought down the standards in the Telugu film industry.
This comes across as a rather enlightening words coming from a senior personality and true to S S words, the quality of the dialogues has become more of slang than a sentence. The kind of regard that the Malayalam and the Bengali industries have developed over the years is commendable and it is rather shameful that Telugu is not in that league despite having the best infrastructure and the right kind of talent to nurture quality cinema.
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